WeBull wanted In Q4 2021, WeBull wanted to maximize the effectiveness of its advertising budgets during what is historically the strongest shopping season of the year – leaning on Drop to deliver content to consumers.

The Goal

Leverage the brand’s promotion to drive sales 

Why WeBull Chose Drop 

  • +5M Members 
  • User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
  • High-value customer acquisition

The strategy  

Drop’s transaction dataset and member demographic was leveraged to ensure that only the most suitable consumers were delivered content in the form of multi-touch mobile advertising. High-value customers were the most desired to be acquired and were delivered richer incentives to convert into sales.

The Results

Over 2,700 CTAs clicked
Over 13K Offers clicked
Over 64 Offer completions

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