At the intersection of e-commerce and fintech.
Drop is the most effective end-to-end platform that enables brands and merchants to influence and understand Millennial and Gen Z behaviour. By seamlessly connecting their financial institutions, Drop members receive a customized e-commerce experience that allows them to earn rewards for their online and offline purchases and survey completions.
This data-dividend model has allowed Drop to build an ethically sourced and consumer-permissioned transaction dataset with industry-leading latency and strong correlations to brands that attract Millennial and Gen Z audiences. It is this combination of quantitative and qualitative insights that make Drop an essential tool for understanding today’s consumer.
Drop, by the numbers.
Founded in 2015, Drop has over 5 million members in North America and has partnered with over 500 brands, including Amazon, Starbucks and Uber.
We’ve driven over $400 million in sales to North America’s largest brands and merchants, and our Members have provided valuable insights by answering over 100 million survey questions.
Drop has raised over $70 million from investors such as NEA, ff Venture Capital, Sierra Ventures, CRCM Ventures, Rothenberg Ventures, Hedgewood, White Star Capital, HIGHLINEvc, and RBC Capital.