Real-time consumer insights that put you ahead.
Understand your customers and competitors, why they buy and their intent.
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Drop Market Research
Drop’s Market Research provides the ability to track and leverage historic and ongoing row-level transaction data across a panel of opted-in consumers to develop and deploy real-time
consumer insights surveys.
Stay ahead of the curve.
Discover actionable insights that can help place your company ahead of the competition.
Unlock the What and Why
Gain valuable insights into the what and the why of the market through balanced quantitative & qualitative analysis of validated data.
Cross Spend Wallet Data
Get transparency into point-in-time transaction details across both credit and debit accounts for a panel of 420K+ opted-in consumers.
Competitive Analytics
Get visibility into your competitors performance and data allowing you to track promotional performance and more.
Brand Discovery
Reach and influence new consumers.
Build brand recognition and affinity through a gamified survey experience that our members love while educating them on your value proposition, new offering, or upcoming promotion.
Trigger Surveys
Dive into consumer behavior and sentiment.
Reach customers considering your brand for an upcoming purchase for an engaging conversation and contact shoppers right after they check out to collect timely feedback on their shopping experience.
Custom Micro-Panel
Connect directly with your consumers.
Reach exactly who you’re looking for with 15+ profile attributes, including 7 years of transaction history, to narrow down your audience and get even more specific with linked debit and credit card data.
Longitudinal Surveys
Track trends in consumer behaviour.
Access a unique survey-based dataset that actively tracks trends in consumer behavior (verified transactions) and intent (surveys) on a daily cadence, allowing you to be predictive of the market.
Frequently Asked Questions
If you’re new to market research, here’s what you need to know.
The length of time required to complete a Market Research Survey depends on the type of survey, the scope of the project, and the services provided. We typically run surveys for 1-3 weeks or until your desired sample size is achieved.
We complete a survey size up in advance to ensure projects are viable within our panel of members, and can produce meaningful insights.
We share deliverables including the raw responses of individual members and a demographic breakdown per question. An insights deck can be available upon request.
The best way to collect data for a Market Research Survey depends on the type of survey, the scope of the project, and the services provided. The unique feature Drop Market Research Surveys bring are transaction-verified, enriched panels.
If you want to ensure you’re speaking to the individuals who have shopped at certain brands within a specific timeframe, we have insight into our members’ purchasing history. You will not need to rely on individuals self-qualifying themselves and you can eliminate any biases or poor intent to complete surveys simply for the reward.
Market Research Surveys can collect a wide range of data, including demographic information, customer opinions and preferences, buying behaviors, brand awareness, and more. We can work with you to customize surveys to gather the data that will be most beneficial to your goals.
Longitudinal surveys or research, are the only survey solutions that leverage first party transaction data to qualify respondents and validate responses over time to capture metrics like sentiment, active use, future use and future pay to predict consumer trends. This near real-time primary research can be updated on your preferred cadence.
We provide both qualitative and quantitative analysis of validated data, which can provide insights into market trends, customer behaviors, and industry developments. This can include customer feedback, sales data, competitive analysis, Net Promoter Score (NPS) and more.
Market Research Solutions can provide numerous benefits, such as identifying new market opportunities, improving product or service offerings, optimizing marketing strategies, exploring new channels, product idea testing, and staying ahead of competitors. We can work with you to leverage these insights to make data-driven decisions and drive business growth.
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