Real-time consumer insights that put you ahead.
Understand your customers and competitors, why they buy and their intent.
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Drop Market Research
Drop’s Market Research provides the ability to track and leverage historic and ongoing row-level transaction data across a panel of opted-in consumers to develop and deploy real-time surveys.
Stay ahead of the curve.
Discover actionable insights that can help place your company ahead of the competition.

Unlock the What and Why
Gain valuable insights into the what and the why of the market through balanced quantitative & qualitative analysis of validated data.

Cross Spend Wallet Data
Get transparency into point-in-time transaction details across both credit and debit accounts for a panel of 420K+ opted-in consumers.

Competitive Analytics
Get visibility into your competitors performance and data allowing you to track promotional performance and more.

Brand Discovery
Reach and influence new consumers.
Build brand recognition and affinity through a gamified survey experience that our members love while educating them on your value proposition, new offering, or upcoming promotion.

Trigger Surveys
Dive into consumer behavior and sentiment.
Reach customers considering your brand for an upcoming purchase for an engaging conversation and contact shoppers right after they check out to collect timely feedback on their shopping experience.

Custom Micro-Panel
Connect directly with your consumers.
Reach exactly who you’re looking for with 15+ profile attributes, including 7 years of transaction history, to narrow down your audience and get even more specific with linked debit and credit card data.

Longitudinal Surveys
Track trends in consumer behaviour.
Access a unique survey-based dataset that actively tracks trends in consumer behavior (verified transactions) and intent (surveys) on a daily cadence, allowing you to be predictive of the market.
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