DROP+ the future of consumer data.
Our advanced data reveals industry, brand, demographic, and unique financing insights.
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DROP+ Transactional Data
DROP+ is an evolution of Drop’s transaction data (credit/debit) which now surfaces $320Bn in transaction value. Through the combination of two unique and proprietary datasets we have vastly improved the breadth and stability of our core offerings. The Drop+ products offer a strengthened cross-wallet view across over 21M users from diverse age groups, geographical regions, and socioeconomic affluence.
Expansive Coverage
Expanded Card Types
Gain a comprehensive view of cross-wallet spend, including spend tied to promotional financing. Now you can better understand consumer spending which includes both high frequency and higher ticket purchases.
Strong Signal in Key Industries
More powerful insights into specific industries such as Home, Auto, and Electronics. The granular data allows for industry-specific predictions to maintain a competitive edge in the marketplace.
Merchant Capture
Enhanced coverage of numerous brands and retailers provides a detailed understanding of consumer behavior with strong intel into competitive analysis and market share.
Bolstered Brand Coverage
DROP+ Row
PII – Cleansed row-level data with strengthened transactional and demographic view. Includes enhanced merchant tagging for over 1200 companies and 1500 brands. Check out our Spending Report that leverages this data.
DROP+ Curated Feed
Model ready aggregated data available on a daily basis across all tickers with point in time curation. Normalization process and all parameters available during and after backtesting.
DROP+ Consumer Insights
Leverage DROP+ Row level transaction data to build proprietary micro-panels for longitudinal research. Customizable surveys are unbiased providing investors with the ability to speak directly to consumers and understand the why behind market trends.
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