DROP+ Transactional Data
DROP+ is an evolution of Drop’s transaction data (credit/debit) which now surfaces $320Bn in transaction value. Through the combination of two unique and proprietary datasets we have vastly improved the breadth and stability of our core offerings. The Drop+ products offer a strengthened cross-wallet view across over 21M users from diverse age groups, geographical regions, and socioeconomic affluence.
Expanded Card Types
Gain a comprehensive view of cross-wallet spend, including spend tied to promotional financing. Now you can better understand consumer spending which includes both high frequency and higher ticket purchases.
Strong Signal in Key Industries
More powerful insights into specific industries such as Home, Auto, and Electronics. The granular data allows for industry-specific predictions to maintain a competitive edge in the marketplace.
Enhanced coverage of numerous brands and retailers provides a detailed understanding of consumer behavior with strong intel into competitive analysis and market share.