Activate and Influence
Drop is a powerful marketing channel used to target customers based on their transaction data, empowering marketers to accurately measure return on ad spend, incremental lift and changes in market-share.
Supercharge your ROAS.
Boost your bottom line by spending your marketing dollars efficiently.
Identify, segment and target customers based on demographic and spend data, launching personalized offers that drive incremental share of wallet.
Conclusively measure incremental return on ad spend with treatment and holdout groups we create for you so you can maximize advertising on channels that are proven winners.
See real-time reports on how your campaigns are performing with proprietary attribution technologies and partnerships, which report data to you where you want and need it most.