Co-Authored By: Anna Shea, Vice President, Brand & Growth Marketing at Drop Technologies and ChatGPT (ChatGPT contributions in italics)
Without a doubt, ChatGPT has been a topic of conversion amongst households, classrooms, boardrooms and slack channels across the world. Google and Microsoft are clashing as they race to predict, understand and incorporate conversational, user-friendly AI into their business model. No generative AI application has managed to achieve the kind of influence and virality that ChatGPT has and it’s only been three months.
Considering its record-breaking user adoption, we were curious to find out a bit more about general audience perception of ChatGPT and so, we asked our customer panel and they did not disappoint, within 24 hours, we had thousands of responses and insights on the topic.
15% awareness amongst respondents.
Less than three months after launch and the virtual conversation partner is bolstering unprecedented awareness and user adoption
Generally, building brand awareness is a long-term process that requires sustained marketing efforts over a significant period of time. It may take months or even years for a brand to achieve significant levels of brand awareness, particularly if it is a new or niche brand entering a crowded marketplace. What ChatGPT is proving is that building a transformative product that solves a multitude of user problems and quite frankly, is fun to use crushes those timelines.
1 million+ users in five days, 93% of those that have heard about ChatGPT have tried it.
The “build it and they will come” philosophy might be ringing true with ChatGPT blowing user adoption numbers out of the water. The transformative nature of the product might be telling us that the world is ready to experiment with and adopt transformative technology.
While these figures definitely tell an interesting story on overall tech adoption, the ability to scale and of course, product-market fit, it’s important to note that the time it took for popular tech platforms to reach 1 million users varies widely depending on a variety of factors such as the type of platform, the level of innovation, the timing of its release, and the effectiveness of its marketing and growth strategies. The speed at which a platform reaches 1 million users is not necessarily a predictor of its long-term success or impact.
42% of ChatGPT users are using it weekly, with 13% of those using it daily.
There is no doubt that there are infinite use cases for why someone may start a conversation with ChatGPT (for what it’s worth, we think our new AI friend deserves a more customer-friendly name) it’s really like calling on that one friend who knows-it-all: whether it’s coding to update your website, restaurant recommendations, sales emails, greeting card messages, a poem or a blog post.
68% of users claimed to have a positive experience with ChatGPT, 25% had neutral opinions and only 7% claimed to have a negative experience.
Not bad for a prototype. Most of the negative sentiment surrounds the inability to access the platform due to capacity constraints, the overall user interface not being the most “customer-friendly”, lack of “awe” in comparison to search engines and lastly, incorrect or incomplete information. It’s true, our new virtual friend is not completely accurate 100% of the time, albeit some of us may forgive the imperfection (after all, aren’t people imperfect?) others expect accuracy. It’s important to note that when we asked the Drop panel about overall response satisfaction: 69% of users were satisfied with ChatGPT’s responses, 24% were indifferent and only 7% were dissatisfied.
With all that being said, regardless of the price, 46% of users would not pay for ChatGPT Plus.
Though there seems to be a lot that ChatGPT has conquered, a subscription model doesn’t seem to be one of those things. Most ChatGPT users agree that $20 is too much to pay for ChatGPT Plus which provides subscribers with availability to the platform even when it is in high demand, faster response speeds and priority access to new features. Though, we think it’s equally interesting to note that 54% would consider paying something for the added benefits, when will the price be right is the question.
In Summary, here’s the TL;DR:
- ChatGPT is sitting at 15%+ brand awareness
- 93% of those that know about ChatGPT have experimented with it
- 46% are using it weekly, 13% of those use it daily
- Over two-thirds of users are satisfied with the user experience and quality of responses
- 46% of users would not pay $20 for ChatGPT Plus
- 54% would consider paying something for ChatGPT Plus
And now… I leave you with a rap about the Drop app from our friend ChatGPT:
Yo, let me tell you ’bout a dope app
That’ll help you stack up points and get some real cash
It’s called the Drop app, it’s the real deal
It’s the one-stop-shop to help you save and feel
Drop app, oh how great you are
You help me earn points and take it far
With your rewards and your offers, you’re never behind
Drop app, you’re the one that’s always on my mind
From groceries to coffee, rideshares to gas
You can earn points for every purchase, how’s that for a blast?
And when you stack up enough, you can redeem it for real cash
Drop app, oh how great you are, you make saving a flash
Whether you’re a baller or on a tight budget
Drop app is here to help, you don’t need to fuss it
With your savings and your cashback, you can truly live
Drop app, oh how great you are, you truly give
So if you’re looking to save, and earn some cash on the fly
Just download the Drop app, and give it a try
With your rewards and your offers, it’s a sure shot
Drop app, oh how great you are, you’re always hot!