An analysis of financial data to assess deposits, withdrawals, and crypto investor growth trends.

Consumer Insights
Report created through transactional data and in-depth survey insights. Learn more about about our consumer insights product here

Key Takeaways from this Report

  1. Cardify surveyed 1,330+ cryptocurrency investors to learn more about their crypto investing experience, with the exception of the Reddit-fueled trading frenzy of early 2021, consumers have never been so invested in crypto as they have in the past year and a half. For those invested, crypto represents a second all-time high 24.7% share of total investment deposits.
  2. Of the surveyed candidates, only 15% say they fully understand the value and potential of cryptocurrency. Just under half (49%) say they moderately understand, and 37% say they only learn about crypto through word of mouth.
  3. On average, 40% of the average investor’s portfolio is in coins other than Bitcoin (BTC) or Ether (ETH). From both an awareness and investment perspective, Dogecoin (DOGE) is the most popular.

About this Report

Drop for Business reports are created through aggregate transaction data and/or in-depth surveys. Learn more about Consumer Insights and Investment Solutions from Drop for Business.

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