An analysis of financial data to assess deposits, withdrawals, and crypto investor growth trends.
Report created through transactional data and in-depth survey insights. Learn more about about our consumer insights product here
Key Takeaways from this Report
- Cardify surveyed 1,330+ cryptocurrency investors to learn more about their crypto investing experience, with the exception of the Reddit-fueled trading frenzy of early 2021, consumers have never been so invested in crypto as they have in the past year and a half. For those invested, crypto represents a second all-time high 24.7% share of total investment deposits.
- Of the surveyed candidates, only 15% say they fully understand the value and potential of cryptocurrency. Just under half (49%) say they moderately understand, and 37% say they only learn about crypto through word of mouth.
- On average, 40% of the average investor’s portfolio is in coins other than Bitcoin (BTC) or Ether (ETH). From both an awareness and investment perspective, Dogecoin (DOGE) is the most popular.
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