Instacart wanted to increase their share of wallet and boost customer loyalty.
In Q4 2021, Instacart wanted to leverage the growing demand for delivery to increase their share of wallet – leaning on Drop to deliver content to consumers.
Increase the brand’s share of wallet
Why Instacart Chose Drop
- +5M Members
- User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
- High-value customer acquisition
Drop’s transaction dataset and member demographic was leveraged to ensure that only the most suitable consumers were delivered content in the form of multi-touch mobile advertising. High-value customers were the most desired to be acquired and were delivered richer incentives to convert into sales.