Lululemon sees 9.5x consumer engagement lift

By: Drop

May 5, 2021

Affiliate

Apparel

Athleisure

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In 2020, Luluemon wanted to further drive sales for their brand’s promotional campaign, and elected to leverage the Drop affiliate marketing solutions.

The Goal

Leverage the brand’s promotion to drive sales

Why Lululemon Chose Drop

+5M Members
User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
High-value customer acquisition

The strategy

Engage users with a strategic mix of in-app placements and marketing communications

The Results

WoW lift 6.5x In Revenue

Over 155K in GMV

WoW lift 9.5x In Engagement