In 2020, Luluemon wanted to further drive sales for their brand’s promotional campaign, and elected to leverage the Drop affiliate marketing solutions.

The Goal

Leverage the brand’s promotion to drive sales 

Why Lululemon Chose Drop 

  • +5M Members 
  • User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
  • High-value customer acquisition

The strategy  

Engage users with a strategic mix of in-app placements and marketing communications

The Results

WoW lift 6.5x In Revenue
Over 155K in GMV
WoW lift 9.5x In Engagement