In Q4 2021, Old Navy moved away from ad hoc marketing campaigns. Read how they achieved a lift in performance. 

The Goal

To maximize GMV and grow sales year-overyear during a key seasonal period.

Why Old Navy Chose Drop

  • +5M Members 
  • User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
  • High-value customer acquisition

The Results

Return on 42x Ad Spend
Increase In 105% GMV YoY
Increase in 96% Transactions YoY