In Q4 2021, Old Navy moved away from ad hoc marketing campaigns. Read how they achieved a lift in performance.
The Goal
To maximize GMV and grow sales year-overyear during a key seasonal period.
Why Old Navy Chose Drop
- +5M Members
- User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
- High-value customer acquisition
The Results
Return on
42x
Ad Spend
Increase In
105%
GMV YoY
Increase in
96%
Transactions YoY