Sam’s Club wanted to maximize its advertising budgets during the strongest shopping season of the year.

In Q4 2021, Sam’s Club wanted to maximize the effectiveness of its advertising budgets during what is historically the strongest shopping season of the year – leaning on Drop to deliver content to consumers.

The Goal

Leverage the brand’s promotion to drive sales 

Why Sam’s Club Chose Drop 

+5M Members 
User experience powered by Drop’s data set and segmentations allows for very specific buyer persona targeting
High-value customer acquisition

The strategy  

Drop’s transaction dataset and member demographic was leveraged to ensure that only the most suitable consumers were delivered content in the form of multi-touch mobile advertising. High-value customers were the most desired to be acquired and were delivered richer incentives to convert into sales.

The Results

Over 28x ROAS
Over 2.3M in GMV
Over 284% GMV YoY
Over 398% Transactions YoY